Watch Loyalty Cards: Are They Worth It? (2024)

Loyalty Cards: Are They Worth It? — Documentary Film (2024)

Alexis Conran investigates whether loyalty cards save consumers money when shopping, looking into the possibility that supermarkets could be inflating prices only to discount them. Alexis discovers how supermarkets offer a reduced price in return for an exchange of data from shoppers, speaking to those responsible for handling the data and making profits from it.